About Me

ABOUT ME

Doreen Haller, founder of Wise2Insurance

Meet Doreen Haller

With over three decades of experience in financial planning and insurance, Doreen Haller brings both technical expertise and deep personal insight to the work she does with individuals and families. She holds the Certified Financial Planner™ (CFP®) designation and has dedicated her career to helping people make informed decisions, especially during life’s most stressful and emotionally charged moments.

Doreen specializes in navigating the complexities of insurance planning, including life, disability, and long-term care. She works closely with her clients to evaluate policy options, understand contract details, and align choices with personal goals, financial resources, and future needs. Her calm and empathetic approach helps people cut through confusion and take action with clarity and confidence.

The Story Behind Her Mission

Her passion for this work is deeply personal. When her father discovered, far too late, that the life insurance policy he had purchased for her mother was only worth a quarter of what he believed it to be, he was devastated. Due to health issues, he was no longer able to secure more coverage. Her mother, already facing medical concerns, was also unable to qualify for long-term care insurance. As a result, the family’s plan to care for her at home fell apart, and they were left to navigate the challenges of the nursing home system and Medicaid process on their own.

That experience, like so many she has witnessed with clients, fueled Doreen’s mission: to guide others in making smarter, proactive choices before a crisis occurs.

Life in Honeoye Falls

Outside of her professional life, Doreen lives in her beautifully restored 1867 childhood farmhouse in Honeoye Falls, NY, with her husband. Doreen is actively involved in her community.

Honeoye Falls before sunset

Professional Leadership & Community Service

2005–2026

Financial Planning Association

Program Director and President

Former Program Director and President of the Financial Planning Association of Greater Rochester, NY.

2016–2020

RIT Women’s Council

Treasurer

Digitized finances and created easier payment methods for The Glass Pumpkin Sale.

Since 1997

North Bloomfield Community Association

President

Works to preserve the historic 1897 Community Hall and its community legacy.

Since 1991

Mad River Glen Ski Area

Founding Shareholder

A founding shareholder of the community-centered Vermont ski area.

Nearly 40 Years

Bristol Mountain

Certified PSIA Ski Instructor

Has helped generations of skiers build their skills and confidence.

1989–2004

Bristol Mountain Learn to Ski

Instructor Supervisor

Supervised the Learn to Ski satellite program for fifteen years.

Community Service

First Presbyterian Church

Active Supporter

Supports the Honeoye Falls Women’s Association Teazaar and its community work.

As a seasoned professional with over 35 years in the industry, I work to make insurance as easy for you as possible. You have a need that you want protected, and I will work with you to ensure it is solved in the easiest way possible. Being an independent agent, I am able to look for the best solution to fit your requests while making sure that we are working within your budget.

Click the cover to enlarge

The Prepared Life

Growing up in a Scouting family, Doreen earned her First Class in Girl Scouts, inspiring her desire to help others become their best selves. That mission led her to write The Prepared Life, a guide to understanding the legal documents, insurance choices, and preparation that can make life easier for you and the people you care about.

Let’s talk

If you’d like to get in touch, please send me a message using the form.